What is Recruitment Marketing?
Recruitment marketing refers to the marketing strategies recruiters utilise when reaching out to new clients, predominantly taking place before the candidate has applied. Tools used in recruitment marketing campaign include branded job adverts, promotional videos, employee testimonials, and a supporting blog concerning the developments of your company.
Recruitment Marketing Channels:
The most frequently used channels for the purposes of recruitment marketing includes:
- Dedicated career sites
- Job Boards (both mainstream and niche)
- Social media networks such as Facebook, Twitter and Instagram
The strength of your recruitment marketing platform is measured in two ways; firstly through general awareness of your brand and also through the number of visitors to your career site applying to an available vacancy.